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Where do you want to go?

If you don’t know, you’ll never get there.

If you do know, you’d better make sure you’re on the right bus.

It might not be the bus all your friends or on, or the one you saw on instagram

But it’s the right bus for you. It matches your ticket.

“If you don’t want to go to Toledo, don’t get on the bus to Toledo.” – Seth Godin