search instagram arrow-down

Recent Posts



Who’s in your tribe?

One hundred thousand years ago, fitting in was a really good idea: adopting the priorities of our neighbors and making decisions that looked like theirs.

Just be normal, avoid anything weird. If I do what the tribe is doing, I am a lot more likely to survive.

Today, we still have the same wiring. We still seek to fit in.

The question is, who are we trying to fit in with?

Friends, family, coworkers…

Do they want what we want?

Would we be better off if we tried to fit in with our heroes? Would that change our priorities?

In a world that’s more connected than ever in history, each of us has an opportunity, one that makes all the difference:

We get to choose our own tribe.