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When a person takes on a challenge with a binary outcome, they choose how they frame success or failure:

  • The Lose-Lose:
    • I expect success. 
    • If I fail, I will be disappointed. 
    • If I succeed, no big deal.
  • The Win-Win:
    • I respect this challenge. 
    • If I fail, I will learn. 
    • If I succeed, great!

The first choice is tempting; on the surface it appears to be a posture of confidence and humility. But entitlement lies just beneath the surface. The outcome is a lose-lose.

Lucky for us, we always get to choose.