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How much would you buy it for?

Research demonstrates that we tend to value things more when they already belong to us.

Like the old T-shirt that you never wear but can’t bear to get rid of:

Would you buy it for 20 dollars if you didn’t already have it? 

10 dollars? 

Would you even pick it up from the free bin?

It’s not the T-shirt that’s hard to let go of, it’s the story we’ve attached to it: a story about the past and about better times.

But we can’t go back, so we can quit trying. 

Let go of the story.

And if you wouldn’t spend $10 on the T-shirt, it’s time to let that go too.