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It’s all we have: our most valuable resource.

We give it away to the most colorful app, or to whoever is making the most noise on social media. It’s what many companies are banking on. It’s how they make their money, and they know what will get us to click.

But they aren’t pickpockets, it’s us who are making a choice.

To give our attention away freely.

Or, if we’re wise, to guard it against those who would profit from our distraction.