They’re safe.
But in today’s world, what we’ve been sold as “safe” is no longer serving us.
“Safe” doesn’t help us blend in or protect us from anything.
Instead, we leave a lot on the table (more interesting colors and flavors).
Today, the risk is reversed.
With so many better possibilities, sticking with the “safe” option is now the riskiest thing we can do.
The Daily Nugget 