search instagram arrow-down

Recent Posts



The paradox of editing

The paradox of editing is that sometimes doing more of it is the key to telling a more authentic story. 

Pulling out the distractions. 

Because our brains do this automatically in the moment—we latch onto what’s meaningful and ignore the rest. 

We’re quite forgiving when it’s live. 

When we attempt to capture a story for our audience to read, see, or hear; editing matters. 

It’s what makes it possible for the audience to be transmitted where we want to take them.