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The overnight rule

Today’s social media landscape is designed to inflame us. Inflammatory content leads to more clicks and engagement.

But nothing good ever comes from a knee-jerk response to a provocative post on Facebook. 

Before you react rashly and post something you may regret, remember the overnight rule:

Postpone until the morning. If you still want to publish the post when you wake up, go right ahead.

A simple rule, but effective.